Glazy Puffs
A playful doughnut brand for a local startup
Service
Branding
Date
Oct 2, 2026
Brand Foundation
Glazy Puffs is a a playful visual identity created for a local donut shop startup. I created the brand using a bubbly font that is customized alongside the logo to capture the glaze upon it's name. The result went beyond just visual, but to packaging and real world examples of the use with brand.
Design Process
A donut brand that is playful, sweet and inviting is captured by the use of colours. The pink creates the playful kid energy with the sweetness of the frosting captured on top. The glistening shine of the white upon the logo and text makes the brand that much more appealing for customers. The brown helps provide the welcoming comfortable feeling for what the bakery place also wants to achieve in it's atmopshere.
